The .EU domain is introduced in 2005 especially for registrants located in the European Union. It’s a country-code Top-Level Domain sponsored by the European Commission with the intention to provide the European Union with its own identity online and to offer greater choice of domain names (as complementary to the existing country-code TLDs like .de or .fr) for EU-based companies and individuals. It also aims to help with the development of European Internet businesses.
.EU Registration Requirements
The .EU registration can be done by everyone based in any country that’s a member of the European Union. It is suitable for any business that you’d like to expand beyond your national borders, target European customers or simply stress on the European origins of your products and services. There are no other restrictions for .EU registration, the .EU ccTLD can be freely used by commercial or non-profit organizations or individuals. You could register a .EU just to keep your original brand name and domain save. You could also use the .EU domain only to redirect to your main website in case the customer mistypes the TLD.